After a year of seeing President Obama’s approval ratings plummet, the president’s pollster is offering a strikingly candid and pessimistic New Year’s resolution.
Reporters should go the next “year without reporting any public polling data,” Joel Benenson, president and CEO of Benenson Strategy Group, said.
His comments were made to reporter Mike Allen, who published them in his daily “Politico Playbook” morning newsletter on Tuesday.
Benenson explained that he thinks the polling often reported by news organizations lacks the proper context.RELATED: ‘Can’t find’ a good one: Robert Gibbs says this is the ‘worst year’ of Obama’s presidency
Asked his New Year’s resolution: “Here’s one — with a variation, if mine is too extreme: Go one year without reporting any public polling data.”
“Rationale: Most public polling continues to be reported on strictly from a topline, horserace-type perspective that does nothing, or at best very little, to illuminate the news of the day.”
Benenson offered an alternative if “this is too strict.”
“Go one year without reporting any public polling data that doesn’t provide in an in-depth analysis of the underlying dynamics that are truly shaping the data,” he said.