Whether it's the departure of Keith Olbermann or the weakness of the new prime time lineup, the ratings at MSNBC are collapsing.Heh.
Take a look at how this so-called news network fared Thursday:
As you can see from the numbers published by TVNewser Friday, CNN beat MSNBC every hour throughout Thursday's extended prime time with the only exception being Lawrence O'Donnell at 8PM.
Yet even his numbers were nothing to brag about, for he has now slipped under Olbermann's typical average of roughly one million viewers. Rachel Maddow's numbers in the following hour are also well off her normal million, and Ed Shultz at 10PM is really stinking up the joint.
Another concern for MSNBC execs should be their network's loss to CNN all of those hours in the crucial demographic of folks aged 25 to 54. As that is a big determinant of advertising rates, Thursday's demo numbers were a disaster.
Most embarrassing for MSNBC has to be Cenk Uygur's performance at 6PM. Not only is he getting handily beaten by CNN's "Situation Room," but he's also almost getting quadrupled by Fox's "Special Report."