It was just over a month ago when, in the wake of high profile hirings at CNN and MSNBC, Rachel Sklar wrote about “The Unbearable Whiteness” on cable news.
As MSNBC adds another anchor to its new dayside line-up today, something is becoming clear – the network is taking major steps to change their “whiteness” overload.
You could make the case that it actually began with someone who has been with MSNBC for awhile. Tamron Hall has been getting a major promotional push recently, both on msnbc.com and on MSNBC – with her own series of promos. Hall now officially anchors the 11amET and 2pmET hours.
But that’s not all. Today it was announced that former HLN anchor Richard Luibe joining MSNBC as a dayside anchor. Two weeks ago, in a surprise announcement, Martin Bashir made the move from ABC’s Nightline to a dayside hour, assumed to be 3pmET. would
Cenk Uygur of The Young Turks has been filling in regularly on the 3pm and 4pmET hours, and former CNNer Veronica De La Cruz is now contributing to MSNBC as well as NBC News.
Just a coincidence? I don't think so.