He who laughs last.
It pays to be Glenn Beck ... and pays, and pays, and pays.
The controversial Fox News loud-mouth - hero to conservatives, dartboard fodder to liberals - made $32 million in the 12 months ending March 1, reports Forbes magazine.
His company, Mercury Radio Arts, churns out books, runs a profitable Web site, and manages his sold-out appearances.
Beck insists he's not political, even after leading the charge against health care reform, feeding the frenzy of the Tea Party members, and telling his loyalists President Obama has "a deep-seated hatred for white people."
"I could give a flying crap about the political process," Beck tells the new issue of Forbes magazine (Forbes.com).
"We're an entertainment company."
And his brand of entertainment has paid off.