In what is shaping up to be one of the more effective boycott campaigns in years, advertisers are abandoning the "Glenn Beck" show on Fox News following the host's incendiary comments that President Barack Obama is a "racist" and has a "deep-seated hatred for white people."
Among the advertisers to pull spots from the popular cable talk show are Geico, owned by Warren Buffett's Berkshire Hathaway; Procter & Gamble ; Sargento Cheese; and Progressive Insurance , according to the companies and Color of Change, one group that is organizing a campaign against the program.
Beck, who made the remarks during another Fox News program late last month, is among the network's biggest draws, pulling in an average of about 2 million viewers, which also owns MarketWatch, the publisher of this report.)
Geico didn't respond to a request for comment but sent Color of Change an email saying it had "instructed its ad-buying service to redistribute its inventory of rotational spots on [Fox] to their other network programs, exclusive of the Glenn Beck program."
Privately held Sargento told its media buyer not to put any of its ads in Beck's show, said a spokeswoman.
"We market our products to people regardless of their political affiliations," she said. "Yet we do not want to be associated with hateful speech used by either liberal or conservative television hosts."
The hypocrites on the Right are coming to Glenn Beck's defense and that's a shame because these are the same people who expressed "outrage" at Kanye West's "George Bush doesn't care about Black people" attack a few years ago after Hurricane Katrina. But here's what Glenn Beck can do to get advertisers and the Left off his back: retract his utterly insane statement and apologize for incredulously calling a half-white man a "racist".