Over the past several weeks, this site has been tracking the attempt by MSNBC's Joe Scarborough to make money bashing his former friends in any and every available public venue. With a new book to peddle, could attacking onetime colleagues from his conservative days fuel sales? New data from the publishing world, as well as radio and TV, provide the answer.Note to "disgruntled" conservatives or GOP members unhappy with the GOP while placing all the blame on Rush, Newt, Karl Rove and the rest of the Far-Right: quit it. While Rush and Newt say dumb things at times and go across the line of class way too often, people with short memories seem to forget that just 4 years ago, it was the GOP that ran the Presidency and Congress while the Left that was scurrying around worried to death about their future. Then too, there are extremists on both sides of the aisle who say and do dumb things without looking at the big picture, just ask Obama. Yet, history has shown us that these things on in cycles--one party dominates for a time, doesn't live up to its lofty expectations, so people run to the other party. Bashing and in-fighting doesn't work, sticking to principles and offering solutions do.
To promote the release, the former GOP congressman turned radio and TV host appeared on left-leaning television shows such as The View and did interviews with the New York Times and Newsweek. Each time, he was quick to bash Rush Limbaugh, Karl Rove, Newt Gingrich, and other key conservative figures.
In recent years, Scarborough has found that turning against fellow Republicans could be good for the pocketbook, securing him the morning gig at MSNBC and a syndicated talk show airing on WABC / New York
But in new data released late this week, Scarborough has struck out in every category: TV, radio and publishing. His widely-touted The Last Best Hope: Restoring Conservatism and America's Promise has bombed, selling just 6432 copies since its 9 June release, according to new Bookscan figures. At Amazon, it has already dropped out of the top 100, currently ranked 166.
By contrast, conservative author Mark Levin remained in first place after three full months, according to Bookscan, selling another 35,595 units to push closer to a possible one million sales mark in the weeks and months to come.