"It doesn't change with one person, you know. Just because a black man is running the RNC doesn't mean black folks are going to oh, OK, I will be a Republican. Just as with the election of President Obama. All the problems and concerns that are very important to African Americans don't get solved overnight. There is still black businesses that are being red-lined in neighborhoods that are struggling.
So what I think it does do is send the appropriate message that right now at this hour the Republican Party gets it. We are prepared to come into town squares and into town halls and meet with the community, talk about those issues, talk about the differences between us and work to earn their vote. We're not going to seed that opportunity any longer. This mind set they won't vote for us anyway is over. We are going to engage in Iowa to Florida to Nebraska to California, the Northeast. We want to be competitive everywhere. And I think this is a great opportunity to do it. And the conservative message resonates. When we walk away from that message. When we try to do conservative light, that's when we run into trouble."
- new GOP Chairman Michael Steele on his role in more Black Americans becoming Republicans