Good to know that some mothers out there are doing what they can to make sure their daughters don't ever have to look to Britney, Lindsay or Paris for role models:
Moms are hunting through toy aisles for more wholesome-looking dolls, concerned that the scantily clad Bratz dolls with their Party Palace and Magic Make-up Studio are sending their daughters the wrong message about how they should dress and act.
With their heavily made-up faces, short shorts and halter tops, Bratz are the No. 2 best-selling dolls in the country, just behind Barbie, but creeping up on her with their own lines of clothing, school supplies, video games and, most recently, a live-action movie playing in theaters.
Moms are not happy about it.
"I don't want my daughter viewing herself that way," says Gloria Baca of Tempe, who has steered her daughter, now 10, away from Barbie and Bratz in favor of an American Girl doll by Mattel named Josefina. Discerning moms are buying dolls that are hip-looking but without the fishnet stockings and crop tops. And they're finding a growing number of more-wholesome dolls to choose from.
"There is definitely a backlash against this girls-gone-wild syndrome. Parents are asking, 'Do I really want this for my daughter?' " says Len Simonian, whose award-winning line of preteen fashion dolls, Only Hearts Club, actually looks like girls and does the things that girls do - dance (not on a platform in a Party Palace), ride horses, have sleepovers and take care of pets.
In a survey of 1,010 mothers with daughters ages 4 to 9 that was released last month by Synovate, a market-research firm, 85 percent of moms said they are "tired of the sexpot dolls and characters" in stores.
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i have that doll
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